Travel Report: Daegu, South Korea

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Korean Management

The course is about Korean economy's rapid development. We study different Korean companies and also visit some. Exchange students' own business culture is compared to Korean. There is a lot to read in this course, but it's usually interesting and the teacher is good.

Analysis of Korean Business Environment and Marketing Strategy

The book on this course is Kotler's Marketing Management, an asian perspective. So, there is a lot to read! It's better to know some basics about marketing before the course so that you can attend the discussion, but you can survive also without any beforehand knowledge. You also have to explain your own country's marketing issues.

International Management

Studying is based on discussion. It's good to know something about management before this course to attend the discussion. Students make presentations about current business issues. Some students dropped this course after a couple of weeks, because they were mostly sleeping in class...

E-Business in East Asia

The course is about how Internet works and what kind of business opportunities there are on the Internet. It was important to know about marketing, money transferring, security and legality when doing business online. The course was interesting and the teacher was good. There were only a few students on the course, so it was common that the teacher asked about things in students' own countries. There were lots of presentations on the course. As a project, we made a business plan and a homepage for a company of our own. There was more work on this course than on the others.

 

   Studying...